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  IQ–Europe  

A leading global supplier of PIR motion sensors & exterior lighting

 
   
 

Scope
Brand Identity – including:
Packaging
Point of Sale
Web Design
Brochure & Leaflet Design
Exhibition Design
Icon Design
Photography

 

A leading global supplier of PIR motion sensors, security lighting and door entry products with manufacturing based in Malaysia and China. The group's sales and marketing divisions are largely in the USA, Europe and Japan.

Our first task was to create a brand that would appeal worldwide to so many different cultures, be applied to many various forms of literature and packaging – and have longevity. A stylised eagle was designed to portray security and protection with coloured rays to represent light and the detection zones for PIR sensors, their primary components. The rays are coloured to co-ordinate with the colour scheme of the different product packaging. Packs sometimes include up to 18 languages and for this reason we designed key feature icons intended to work as a simple visual guide without the need for translation. These icons have been copied by many others since.

 

 
     
 

We have now worked as the graphic designers for IQ Europe for over a decade. Our extensive knowledge of this marketplace had led us to also designing packaging for many other major retailers including Homebase, B&Q and Wickes.

 
 
 
   
  www.iq-europe.co.uk/en  

The website we designed for IQ Europe was a complex project – it needed to not only advertise who and what the company did but also work as a product selection guide with online product support. The site was launched with versions in English and Swedish. Animation is used to show how each product works.


 
 

 

 

 

 

 

 

 

 

 

 

 

   
   
  www.ezy-led.co.uk  

EZY LED is a microsite that advertises one of IQE’s product ranges. We designed the brand identity, pack designs and the microsite.